The longest Tremendous Bowl recreation additionally will go down because the most-watched program in tv historical past.
Based on Nielsen and Adobe Analytics, the Kansas City Chiefs‘ 25-22 overtime victory versus the San Francisco 49ers on Sunday averaged 123.4 million viewers throughout tv and streaming platforms. That shattered final yr’s mark of 115.1 million for Kansas Metropolis’s last-play victory over the Philadelphia Eagles with a 7% enhance.
The sport was televised by CBS, Nickelodeon and Univision and streamed on Paramount+ in addition to the NFL’s digital platforms.
Nielsen additionally mentioned a file 202.4 million watched not less than a part of the sport throughout all networks, a ten% leap over final yr’s determine of 183.6 million.
The CBS broadcast averaged 120 million. The community’s earlier mark for its most-watched Tremendous Bowl was 112.34 million for the 2016 recreation between the Denver Broncos and the Carolina Panthers.
A few of the enhance could be attributed to a change in the best way viewers are counted. Nielsen started together with out-of-home viewers in its scores in 2020, however solely from restricted markets. That measurement expanded to all 50 states starting this yr.
Sunday’s recreation was solely the second of the 58 Tremendous Bowls to go to additional time. The earlier one was in 2017, when the New England Patriots rallied from a 28-3 deficit to beat the Atlanta Falcons 34-28.
“I used to be managing my expectations, however I had a little bit of hope that it might occur,” CBS Sports activities chairman Sean McManus mentioned of Sunday’s additional time session, which was arrange when San Francisco kicker Jake Moody had an additional level blocked within the fourth quarter that stored it a three-point recreation. “I can not think about a Tremendous Bowl any higher or extra thrilling than this.”
Kansas Metropolis despatched it to additional time on Harrison Butker‘s discipline objective. After the 49ers kicked a discipline objective on the opening possession of OT, the Chiefs received when Patrick Mahomes threw a 3-yard landing cross to Mecole Hardman.
This Tremendous Bowl had the added attraction of Taylor Swift in attendance. The pop celebrity is courting Chiefs tight finish Travis Kelce, a romance that has introduced new followers to the NFL.
It was the second straight yr the Tremendous Bowl averaged greater than 100 million viewers after a interval the place 4 of the 5 video games earlier than 2023 had fallen in need of that quantity due to cord-cutting. That included 95.2 million for the 2021 Tremendous Bowl between the Chiefs and the Tampa Bay Buccaneers, which was the large recreation’s lowest TV-only common since 2007.
Univision averaged greater than 2.2 million viewers, the best Tremendous Bowl viewership on file for a Spanish-language community. The Tremendous Bowl has been televised in Spanish in the US since 2014.
The NFL playoffs averaged 38.5 million viewers in the course of the first three weekends, a 9% enhance over final yr. That adopted a daily season that averaged 17.9 million, tied for the second highest since averages have been first tracked in 1995.