Published on Sunday, September 12, 2021
Royal Caribbean has signed for Premier League club Wolverhampton Wanderers.
The cruise company becomes the club’s official training wear partner for the current season and the next.
Royal Caribbean branding will be displayed on all first-team training gear worn by the Wolves squad and club staff until the end of the 2022-23 season.
“We are delighted to welcome Royal Caribbean. From the moment we first started talking, it was clear that we shared a progressive approach to challenging what is perceived as the norm in our respective industries,” said Russell Jones, Wolves’ General Manager, Marketing and Commercial Growth.
“Planning starts now as we work on exciting and innovative ways to introduce Royal Caribbean to Wolves fans and the wider Premier League TV viewing audience.”
Ben Bouldin, vice president EMEA at Royal Caribbean International said: “We are already a very popular holiday brand among those living in the midlands, with appeal from a wide range of holidaymakers. We are delighted to be involved with the Premier League through this high visibility partnership.”